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DRAKE - HONESTLY, NEVERMIND
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TITLE:
Honestly, Nevermind
LABEL:
CATNO:
DRAKENEVERMIND
FORMAT:
Vinyl record
DESCRIPTION:
2x12" R&B Hip Hop, Soul, House & Rap LP Pressed on Ltd Coloured Vinyl - Honestly, Nevermind is the seventh studio album by Canadian rapper and singer Drake, surprise-released on June 17, 2022, through OVO Sound and Republic Records. The album includes a sole feature from 21 Savage, and production from a variety of producers, including Carnage, Black Coffee, and 40.
Drake’s songwriting hits a particular sweet spot when he chooses narcissism over self-awareness. It’s led to arguably his most defining trait: the incredibly specific and memorable Drakeisms, which are sometimes delivered with the belief that they’re profound—making them unintentionally funny, too. Think of the melodramatic and self-loathing details that fill up Take Care (“I think I’m addicted to naked pictures/And sittin’ talkin’ ’bout bitches that we almost had”); the batshit diatribe at the end of “Diamonds Dancing”; the mafioso myth making on If You’re Reading This It’s Too Late (“I order that Alfredo Pasta/Then eat in the kitchen like I’m in the mafia”). Even on Views, his most self-serious album, his ego is so goosed up that surely he must know how ridiculous he sounds. But maybe not.
In recent years, Drake’s growing desire to be in on the joke has made his writing way less exciting. That’s how we ended up with the failure-to-launch “Toosie Slide” viral dance challenge, the desperation of 2021’s Certified Lover Boy, and now the up-and-down nature of his newest album Honestly, Nevermind.
The album threads styles like house and Baltimore and Jersey club into his moody, washed-out foundation. It sounds refreshingly different from any other Drake album, and he brings back his go-to trick of legitimizing trend-hopping by recruiting genre heavyweights into his orbit: South African DJ Black Coffee and chameleonic electronic producer Carnage (under his house alias Gordo) both have major contributions to the production. It’s light and breezy, and the songs flow right into each other like a DJ mix, not unlike 2017’s More Life.
Drake’s songwriting hits a particular sweet spot when he chooses narcissism over self-awareness. It’s led to arguably his most defining trait: the incredibly specific and memorable Drakeisms, which are sometimes delivered with the belief that they’re profound—making them unintentionally funny, too. Think of the melodramatic and self-loathing details that fill up Take Care (“I think I’m addicted to naked pictures/And sittin’ talkin’ ’bout bitches that we almost had”); the batshit diatribe at the end of “Diamonds Dancing”; the mafioso myth making on If You’re Reading This It’s Too Late (“I order that Alfredo Pasta/Then eat in the kitchen like I’m in the mafia”). Even on Views, his most self-serious album, his ego is so goosed up that surely he must know how ridiculous he sounds. But maybe not.
In recent years, Drake’s growing desire to be in on the joke has made his writing way less exciting. That’s how we ended up with the failure-to-launch “Toosie Slide” viral dance challenge, the desperation of 2021’s Certified Lover Boy, and now the up-and-down nature of his newest album Honestly, Nevermind.
The album threads styles like house and Baltimore and Jersey club into his moody, washed-out foundation. It sounds refreshingly different from any other Drake album, and he brings back his go-to trick of legitimizing trend-hopping by recruiting genre heavyweights into his orbit: South African DJ Black Coffee and chameleonic electronic producer Carnage (under his house alias Gordo) both have major contributions to the production. It’s light and breezy, and the songs flow right into each other like a DJ mix, not unlike 2017’s More Life.
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